Helping kids dream big at Life Skills - Meelunie
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Helping kids dream big at Life Skills

Diversity as a cornerstone of communities

BY Meelunie 12/09/2023 Meelunie

This November we will be launching our Meelunie Fundraising Campaign for Life Skills. The goal is to generate finances for Life Skills, an organization that helps young people develop life skills and self-confidence, and with personal growth and citizenship education. The aim is to provide them with the know-how and life skills they will need to get on in today’s world. With the help of volunteers and local businesses, Life Skills can continue to grow its operations and so help even more young people.

Meelunie will attempt to generate 1 EUR per metric ton for every sale throughout the month of November.  Every EUR raised we will match with a EUR of our own. These funds will together make out our total donation for that period. We see this as a great opportunity for all of us to engage, take part, and make a real impact. Our work will have a genuine effect on our community and create opportunities for the kids who need them most!

Our initiative has been nominated for the Green Business Club Sustainability Prize, Public Choice. PLEASE VOTE FOR US HERE

The story behind Life Skills

“In my youth, I identified a gap between the environment in which I grew up and the professional world where I positioned myself,” says Moenira Luqman, founder of Life Skills. “Turns out, having grown up in a financially deprived environment, establishing oneself in society requires more than just a degree. Beyond schooling, there’s a need for enrichment in the arts, culture, general education and social interaction. So I established Life Skills. Life Skills picks up where traditional schooling leaves off. It’s about the skills you don’t acquire in school but that are crucial for active participation in society. I want everyone to count and be able to participate equally, regardless of background,  network, or whether they grew up in poverty or wealth. I want every child to dream big.”

Inspiring others

When our colleague Bekim Mehovic isn’t working for Meelunie, he helps the teenagers at Life Skills reach their goal of becoming the best versions of themselves. As Bekim explains, “I try to use the means available to me to facilitate support in many shapes and forms, so that efforts get centralized towards building a self-sustainable organisation that can grow, excel and help a larger number of youngsters. Most of these teenagers have had their self-confidence slowly destroyed and one of the big goals is to reverse that process through positive coaching and education.”

Bekim’s own youth is one to which many of the children supported by Life Skills can relate. “By sharing the struggles I faced as a refugee, including poverty and self-esteem challenges, I hope my story can inspire kids and through Life Skills, we can then help them overcome their obstacles.”

Match made in heaven

Meelunie’s employees come from all over the world. Between us, we represent a wide range of ethnic and educational backgrounds, gender identities, nationalities (currently nearly 30!), languages (currently over 20!), cultures and beliefs.

We know from experience that this diversity of talent not only creates an open and inclusive work culture, but that it also contributes to an innovative, insightful, and productive organization. And, it helps us better understand our customers and the many regions of the world in which we operate.

Life Skills fills gaps

Life Skills supports young people between the ages of 10-18. The participants generally live in the socio-economically challenged area of Amsterdam Southeast, where many kids lack positive role models and the sources of inspiration and motivation most of us take for granted. The kids are also predominantly the product of home environments that struggle on many other levels. Life Skills attempts to fill these gaps.