An imitation or counterfeit brand is, of course, the ultimate compliment: people want to pretend their product is as good as ours. But for unwary customers it’s bad news. Which is why we do all we can to track down and stop fake Meelunie products. This includes:

• Alerting the authorities — a constant battle because every time you shut one operation down, another two spring up.

QR codes on our bags — but please scan our QR code to be sure: rip-off criminals are now even putting fake QR codes on their bags!